The Impact of Technology on Marketing and How Brands Can Use Technology in Marketing

The virtual realm ranges from the daily humdrum to some of the most astonishing and complex utilities that have changed the way we live our lives. Today, each one of us have become a creator and designer, which was not very appreciated a decade ago. In 2008, Nike got recognized as the World’s Most Innovative Company, all credit going to Nike iD, which helped the customers to imprint personalized designs onto Nike sneakers. We are living in the age of technology and creativity, where latest and easy to use tech tools accessible on our phones through apps are available. You talk of any sector or industry, technology has not only enabled, but also encouraged a unique customer experience.

Let’s see some examples:

Real Estate: Real Estate professionals are leveraging VR to allow home buyers to visualize, interact with, design and experience their homes in immersive 3D. You can now design your interiors even before the house is constructed. You can now view every corner of your house and see what it looks like in real life, rather than relying solely on 2D models and other people’s advice. To the builders, it helps them is giving confidence to the customer in terms of designing, purchasing decisions and above all saves a lot of time.

Retailers’: Technology has changed the way people explore a store. Now if you want to buy furniture or even a car, you can make your selection sitting on your couch. The pricing and other relevant details are made available just in few clicks and your order gets placed. Also so many technologies, including VR have come up where the customers can take part in an experience where they can design their wardrobes, kitchens, bathrooms, etc. and even share it ahead with their friends through various social media channels.

Advertising: Advertising houses are making big time use of VR and related technologies and are designing their campaigns in context of the brand culture. Mountain Dew for example, created content and videos using Samsung’s Gear VR. Industry players and experts believe that if there is anything that is going to inspire mass consumer adoption, it will be Virtual Reality. It has also been observed that commercials with an interactive experience holds on the visitors for a longer time, in comparison to others!

Entertainment: You can now enjoy the music of your favourite artist anytime and anywhere. Music companies, specially are already exploring the role the technology can play in live music experiences.

Health care: With a 3-D model, doctors can now explore a 360-degree view of the patient’s body or a particular part before the surgery and thus spot and work on some critical issues that need to be addressed. Moreover, it also helps patients get a better sense of what will occur during the procedure, which can help put them at ease.

Travel: A lot of airways have found a new way of entertaining the customers while waiting for their flight. Airports now have public VR kiosks, where they can virtually visit a place even before they board. Experts have shared these experiences are not only a wonderful source of in-flight entertainment, but also drives the customers’ attention towards things like services, etc.

Thus technology is helping the brands to create a unique and memorable experience. While every sector and industry is becoming competitive; creation of a viral and immersive customer experience is something that the marketers will have to think of. Being ‘tech forward’ has a lot of importance these days, but at the same time, not many brands and agencies are well-versed with it. So think smartly about how will you use technology to create an engaging and memorable experience for your customers!

An Overview Of The Benefits Of Transcutaneous Electrical Nerve Stimulation

The acronym for Transcutaneous Electrical Nerve Stimulation is TENS. This is a pain relief method that involves a device that transmits electrical impulses via electrodes on the skin to a specific area of ​​the body that is painful. It is useful for the relief of acute and chronic pain. Electric stimulation for pain management goes back to the Ancient Greeks and, more recently, Benjamin Franklin was a great proponent of the concept. However, the first patented modern machine made its debut during 1974 in the USA.

TENS has proved to be effective for many types of pain. It is commonly used during childbirth, after surgery, for bursitis, tension headaches, tendonitis, cancer, chronic wounds, arthritis, migraine headaches, injuries, and other painful conditions. Medical practitioners believe that the technique stimulates the body to produce endorphins which are natural painkillers. However, they do not claim that this therapy addresses the root cause of pain. Its primary use is to offer short-term relief while healing is occurring.

A TENS device enterprises of an electric unit that is connected to electrodes. These are attached to the skin near the targeted area. When the device is switched on, a low-voltage current is delivered into the body. During therapy, the patient will feel a warm, tingling sensation.

A session usually lasts between 5 and 15 minutes. Treatment may take place as often as necessary according to the severity of the pain. TENS can best be described as an electrical massage. It is widely used by physiotherapists, massage therapists, and chiropractors. Portable systems are available so that patients can apply the therapy at home.

In the USA, there are over 100 different types of portable TENS machines which have received approval from the Food and Drug Administration. However, the public may not use them unless authorized by a medical practitioner. Some units deliver the electrical impulses via acupuncture needles. This method has to be performed by a qualified health care practitioner.

Research indicates that TENS therapy has shown some efficiencies with cancer patients, especially those who have neuropathic pain which is related to nerve or tissue damage. In such cases, TENS works best when combined with medication. It has shown to be particularly helpful to relieve painful bones and muscles after major surgical procedures.

Patients who are allergic to adhesives may react adversely to the electrode pads. This therapy is not suitable for patients who have heart problems. Also, it should not be administrated to people with implanted defibrillators, pacemakers, infusion pumps, or any other internal device that may malfunction due to the electrical current. If a woman suspects she may be pregnant, she should advise the practitioner because the effects on an unborn fetus are not yet known.

Transcutaneous Electrical Nerve Stimulation is otherwise considered to be safe. Anyone applying the treatment at home should take care that the current is not too intense because it may irritate or burn the skin. Never place the electrodes near the throat, brain, heart, or over the eyes. Always ensure that you know how to operate the device correctly and that you have received instruction from a professional practitioner.

Baby Clothes Overstock and Clearance Items – Why Donating Makes Sense

Retail clothing storeowners inevitably face the same situation year after year – a surplus of last season's styles in some form or another. This is good news for the consumer, as prices on these items are typically slashed well below retail in order to make room for new products. But what to do with the clearance items that remain on the shelves well into the next season? Or what if there simply is not enough room to hang on to these items any longer once new products arrive? Storeowners who find them facing these questions may want to consider donating overstock and / or clearance items to a worthy charitable organization.

In many cases, making a sizeable donation will not only benefit the many people touched by the organization receiving your donation, it may make a positive impact on your bottom line by allowing your business a tax write-off at the end of the year. If you are considering making a sizeable donation, you may first want to contact your tax advisor to discuss how the donation would affect your tax scenario.

It is advisable to spend some time researching potential organizations prior to donating. There are seemlessly countless organizations out there that are willing to take donations of clothing and accessory items. When choosing an organization, make sure first and foremost that the organization is not-for-profit, as this ensures the potential tax-benefit of donating. It may be easier to locate large national organizations, but it is worth to research smaller local organizations as well. These local organizations often do not receive the level of exposure necessary to meet their demands at the same level as larger organizations. As is the case in so many situations, the internet is generally the best source of information for researching charitable organizations. In addition, consult your local phone book, and ask around. Chances are you already know someone who has some sort of connection to a local charity – use those connections!

Once you have selected a non-profit organization to receive your donation, it is important to obtain a single point-of-contact within the organization. This person can organize the receipt of your donation, which in many cases can be arranged to take place at your business or warehouse. It is a good idea to provide an itemized list of the donation, including wholesale value, to your point-of-contact at the time of the donation. This list will not only help to document inventory in your records, it will also be a helpful tool for the charity to reference while incorporating the donation items into their existing product supply. In turn, ask that they provide you with a "letter of receipt", acknowledging and referencing the value of the donation. This letter will provide documentation that will be needed to validate the tax write-off. Be sure to discuss the significance of this letter with your point-of-contact prior to making the donation, and follow-up soon as the donation is made to be sure the letter is generated in a timely manner.

Affiliate Programs To Sign Up With

Make money online with affiliate programs can be tough but it can be the most rewarding choice you have ever made. Choosing an affiliate program to start with is the most important part of your online business.

There are so many affiliate programs to choose from. It can be difficult to know which one to sign up with. I personally recommend Clickbank for a comprehensive list of top ranking and highest paying affiliate programs. You will receive a check from Clickbank for your contracts earned twice a month.

If you prefer to receive payments via PayPal, then go to PayDotCom. It is a huge affiliate center with marketplace of products you can promote.

When considering which affiliate programs are best for you, I recommend that you choose one that is specifically related to your site's content and target audience. You can also promote a variety of online digital products as an affiliate. I personally recommend that you choose an affiliate program or products that you are familiar with. This way, it is better for you to recommend these to other. Imagine you are selling something that you know nothing about, you are not going to convince someone to buy it from you.

Personally, I mostly use Clickbank and PayDotCom but I suggest you look around because most companies offered free affiliate programs. Some only allowed affiliates to sell their products after they have purchased it. Whichever websites you are viewing, just scroll down to the bottom and look for affiliate link. Some business owner does not like to display the link in the homepage for everyone to see, so sometimes the affiliate link could have been found in the "about us" page.